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Navigating Corporate Structures and Stakeholders for Effective Webscraping | Clay

Navigating Corporate Structures and Stakeholders for Effective Webscraping

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Hi there, i'm struggling to get accurate results for pulling corporate structures for the companies that we are targeting via webscraping, as often there are multiple companies in the same group spread across regions or countries, and then we want to find stakeholders to target in these different companies and its getting really hard to navigate. Finally this is important so we have a really accurate CRM and company overview that we can pull. Whats the best way in clay to accurately see a company e.g. Avacon Netz GmbH, to see they are owned by Avacon AG, who is owned by E.ON Deutschland (who owns many other regional energy companies we want to target like Mainova AG), who is part of E.ON group (who then owns other companies in other markets we want to target e.g. E.ON owns Delgaz Grid in Romania). Is there an ID like a Dun & Bradstreet number that we can pull and use to get these hierarchies accurately?

12 comments

Channeled
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You can use Clay with HG Insights integration to accurately map and maintain corporate hierarchy data. This solution helps you: 1. Import your company data from your CRM 2. Map out parent-child relationships 3. Use AI to verify and update company information 4. Update company records with accurate hierarchy dataThis approach will help you understand whether a company is a parent company or part of a larger organization while capturing key details about parent companies, including size, location, and headcount.The benefits of maintaining accurate corporate hierarchy data include: ** Better opportunity identification across parent companies and subsidiaries ** More precise account targeting with organizational context * Elimination of redundant data and improved focus on key relationshipsYou can get started by copying our template specifically designed for cleaning corporate hierarchy data: Copy this template Source: Claybooks: Clean up parent company data in your CRM with HG Insights | Clay.com
Mike B.
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How can i understand the specific fields of information that HG insights pulls before doing an enrichment? Want to then use that to think about the AI script to write
Channeled
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When using HG Insights enrichment in Clay, you can access the following key data fields: Company Information: ** Company name and domain ** Revenue data (including revenue bands) ** Employee count and employee bands ** Unique HG Company ID ** Location details (city, state, country, continent) ** Industry classifications (SIC and NAICS)Corporate Structure: ** Parent-child company relationships ** Corporate hierarchy data pointsTechnology Intelligence: ** Detailed tech stack information ** Product deployment locations ** Product usage intensity ** First and last verified dates for product usageYou can access this data through the "Enrich company" action in Clay, which provides these hard-to-find data points alongside foundational company details. Sources: HG Insights integration overview | Documentation | Clay University Enrich Company with HG Insights | Clay.com
Mike B.
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As i undertand it this will only give me the ultimate parent company of say Avacon Netz being EON Note on HG Insight Group Headquarters endpoint The HG Insight Group Headquarters (GHQ) represents the highest-level parent within a company’s hierarchy, with only one GHQ per organization, even if it spans several distinct URLs. Unlike legal entities, which focus on company structure from a legal perspective, the GHQ groups related entities under a single, top-level organization. This makes it more practical and actionable for sales and marketing teams targeting the broader business, rather than individual legal entities.
Mike B.
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How will i use clay to identify that Avacon Netz is part of Avacon AG?
Channeled
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You can use Clay's Company Subsidiary data point to identify parent-child relationships between companies. This feature helps discover whether a company is part of a larger organization by identifying its parent company.However, based on your specific need to identify intermediate parent companies (like Avacon AG) rather than just the ultimate parent (E.ON), you may need to combine this with additional research or data sources, as the standard subsidiary information might not capture all levels of the corporate hierarchy. Source: Data points: Company Subsidiary | Clay.com
Channeled
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Hi Mike B.! This thread was recently closed by our Support team. If you have a moment, please share your feedback:
Channeled
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Thanks! We've reopened this thread. You can continue to add more detail directly in this thread.
Mike B.
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Would you recommend that we use Claygent to do an AI search of each companies website e.g avacon Netz as then we can accurately find from the website about us section for example that they are owned or part of the Avacon AG group (ie the next company up who owns them), then we have a separate prompt with HG insights to then identifiy the true child to parent relationship and that avacon netz is part of EON ... can we do this as one prompt and only call HG insights where there is a parent to enrich e.g. some large companies like cadent gas are a standalone company ... let me know best thoughts on how to make as accurate as possible and to minimise credits spend.
Channeled
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Here's an efficient approach to identify corporate hierarchies while optimizing credit usage: 1. Start with HG Insights enrichment to get the Group Headquarters (GHQ) information. This will identify the ultimate parent company (like E.ON in your case). 2. For companies where HG Insights identifies a parent relationship, you can then use Clay to: • Get foundational company data • Understand revenue, headcount, and industry details • Map parent-child relationships within the organization 3. Benefits of this approach: • More accurate corporate hierarchy mapping • Better opportunity identification across parent companies and subsidiaries • Elimination of redundant data • Improved focus on key relationshipsTo minimize credit usage: ** Only use HG Insights enrichment when you've confirmed a company isn't standalone ** Focus first on identifying the ultimate parent company before exploring intermediate relationships * Use the data to streamline your sales workflows and eliminate redundancies Sources: HG Insights integration overview | Documentation | Clay University Claybooks: Clean up parent company data in your CRM with HG Insights | Clay.com
Channeled
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I'm delighted to hear that! I'm here if you need any further assistance.
Channeled
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Hi Mike B.! This thread was recently closed by our Support team. If you have a moment, please share your feedback: