Strategies to Prevent Data Duplication in HubSpot with Clay Integration
I'm using Clay to enrich new contact and company records in Hubspot across the board. Basic process is: Company and/or Contact record created in Hubspot -> Webhook into Clay Company/Contact tables -> Enrichment (>15 properties on both objects) -> pushed back into Hubspot I'm worried about duplication with the enriched data:
Let's say the company name or URL changes (or another 'identifier')
This might be a bit pie in the sky but any tips on how to keep this 'tight' and actively set up to:
- 1.
avoid duplication
- 2.
Build de-duplication into the tables themselves so they can recognise duplicates and resolve them?
