Strategies to Replicate ZoomInfo's Intent Data Using Clay

I am strategizing on how to recreate what ZoomInfo does for intent by topics using Clay. ZI Intent data casts a broad net across the internet to gather top-of-funnel signals about the issues, solutions, technologies, and vendors that potential buyers research before buying. We would like to leverage this for key terms that potential buyers would check for such as eLearning or AI Video Generation through Clay to help give insights into companies actively searching for our solution. Would appreciate any suggestions or insights anyone has on how this can be achieved. Thank you in advance!

8 comments

Channeled
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You can leverage Clay's web scraping capabilities to track intent signals across the internet. Here's how you can approach this: 1. Use Clay's native Scrape Website action to extract content from relevant web pages, including body text, links, and keywords related to your target terms (eLearning, AI Video Generation). 2. Leverage Clay's integration with Apify to enhance your data collection capabilities: • Explore the Apify marketplace for specialized scrapers • Use multiple Apify actors to create comprehensive datasets • Combine data from different sources for deeper insights 3. Process and analyze the collected data using Clay's data manipulation tools to: • Track company mentions • Monitor keyword frequencies • Identify trending topics • Generate insights about potential buyersThis approach allows you to build a custom intent tracking system by systematically gathering and analyzing web-based signals about companies interested in your solution space. Sources: Deep Dive: Apify Actors [Limitless Research] - Clay University Scrape Website with Clay Intro to Web Scraping [Limitless Research] - Clay University
Channeled
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Hi Dominik M.! This thread was recently closed by our Support team. If you have a moment, please share your feedback:
Mark L.
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Hi Dominik, for intent signals, you can integrate data providers through our features for "HTTP API" columns (to send from Clay/fetch data into a Clay table) and webhooks (to receive data into a Clay table). Providers like Bombora, or Twilio Segment, could be connected to Clay using those features, so you could track specific signals that way. Hope that sparks some ideas, and please let me know if you need help working with those features in Clay.
Channeled
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Hey there - just wanted to check in here to see if you needed anything else! Feel free to reply back here if you do.
Dominik M.
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It didnt really answer my question
Dominik M.
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so basically Clay does not support a way for us to identify whether a company is searching for specific keywords?
Mark L.
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Right, Clay doesn't have native features specific for that task, but you can integrate with other more dedicated services as outlined above.
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