Optimizing BDR Automation: Finding Prospects Based on ICP

Hi fellow Clay experts! We're trying to automate our BDR automation to the maximum extent possible and are stuck at the point where we have the list of qualified accounts and want to find the list of prospects BDRs should go after basis the defined ICP. Is there a way someone has automated this with max accuracy?

2 comments

Channeled
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We can help you automate this process using Clay's features. Here's a streamlined approach: 1. Use the "Find Companies" action to locate prospects matching your ICP. 2. Define detailed search filters in Clay to narrow down your list based on key attributes like industry, headcount, and location. This helps you focus on a specific segment within your ICP. 3. Build an account scoring system using technographic and firmographic data to prioritize prospects. 4. Use Clay's enrichment features to find contacts at high-priority accounts, customizing search criteria like job title, department, or seniority level. This automated process ensures maximum accuracy in identifying prospects that fit your defined ICP, saving your BDRs time and improving targeting efficiency.
Sources: Find Companies [Clay 101] - Clay University Example Salesforce workflows Claybooks: Build account list and account score based on technographic and firmographic data | Clay.com
Bo (.
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Hey! Will you always be sourcing new companies, or is it based on a static list? Just trying to understand how you want it to flow. Typically, the way people automate this is: ** Start by creating a Find Company table. ** From that table, use the Find People search to find prospects based on your ICP. ** Because the Find People search is triggered from the company table, it will automatically stay updated. ** You can also use Claygent — our AI agent — to refine the search even further and pull exactly the kind of prospects you’re targeting. Let me know if you have more questions

Optimizing BDR Automation: Finding Prospects Based on ICP | Clay