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How to Push Enriched Data from Clay to Instantly Campaigns | Clay

How to Push Enriched Data from Clay to Instantly Campaigns

·Jun 24, 2025 06:27 PM·

Question about pushing the data to email sequencer, more precisely -> Instantly. How to push all enriched data from Clay to Instantly campaigns? In instantly there's a way to add a lead with First Name, Last Name and Email.

3 comments

· Sorted by Oldest

Channeled
APP
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To push enriched data from Clay to Instantly campaigns: 1. Add the Instantly enrichment to your Clay table by clicking "Add enrichment" and searching for "Instantly" 2. Configure the integration by selecting your target campaign and mapping essential fields: • Email address (required) • First Name • Last Name • Any other relevant details 3. Map custom variables from your Clay columns for personalized content like subject lines and email bodies 4. Run the enrichment on your Clay table to automatically add leads to your Instantly campaign Note: Make sure you're using the correct column names from your Clay table. If you get a "missing input" error, double-check your column mapping The integration supports all standard contact fields including work email, personal email, first name, last name, and company name
Sources: Push Data To Your Email Sequencer [Automated Outbound] - Clay University Push Data To Your Email Sequencer [Automated Outbound] - Clay University Push Data To Your Email Sequencer [Clay 101] - Clay University Add Lead to campaign with Instantly | Clay.com Add Lead to Campaign with Instantly Instantly integration | Documentation | Clay University
Petar R.
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How to map custom variables to Instantly?
Channeled
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To map custom variables from Clay to Instantly: 1. Create separate columns in Clay for each custom variable you want to use (e.g., subject_line, email_body) 2. In the Instantly enrichment settings, add your custom variables by selecting the corresponding Clay columns 3. Use snake_case naming for custom variable fields as per Instantly API standards Important limitation: Custom variables must already exist in your Instantly campaign before mapping them in Clay The custom variables will populate from your Clay table columns, enabling personalized content for each lead
Sources: Add Lead to Campaign with Instantly Push Data To Your Email Sequencer [Automated Outbound] - Clay University Push Data To Your Email Sequencer [Automated Outbound] - Clay University