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Crafting Effective Email Openings with Sustainability Objectives | Clay

Crafting Effective Email Openings with Sustainability Objectives

·Jul 10, 2025 05:19 PM·

hey, I have a table which has a list of companies and it has their sustainability objectives on there, I want to take those objectives and create it as the opening line in an email for the relevant people at that company who I am targeting. What do you suggest is the best way to do this https://app.clay.com/workspaces/490984/workbooks/wb_0sz3eb1SYsTaDaWFban/tables/t_0sz3eb1ogwb3go7Z7N7/views/gv_0sz3eb1ZQ7CGt6GXNFQ

3 comments

· Sorted by Oldest

Clay
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Use AI Snippets to create personalized opening lines from your sustainability objectives data. Steps: 1. Create AI Snippets - Generate personalized intros based on each company's specific sustainability objectives 2. Reference your data - Use the forward slash (/) in Clay to reference the sustainability objectives column when crafting your AI prompts 3. Structure your prompt - Guide the AI to create opening lines that reference their specific sustainability focus, like "Your insights on [sustainability objective]..." Example approach: If a company focuses on carbon neutrality, generate an opening like "Saw your commitment to carbon neutrality by 2030..." This creates dynamic, personalized content that reflects why each prospect was selected. The AI will transform your sustainability data into compelling, personalized opening lines without writing each one manually.
Sources: Create Personalized Content at Scale - Clay University Intro to AI Snippets (Copywriting) [Automated Outbound] - Clay University Intro to AI Snippets (Copywriting) [Clay 101] - Clay University
Channeled
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This thread was picked up by our in-app web widget and will no longer sync to Slack. If you are the original poster, you can continue this conversation by logging into https://app.clay.com and clicking "Support" in the sidebar. If you're not the original poster and require help from support, please post in Clay Support.
Max T.
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Heh, how do i see the history of the chat i had with my support representative on clay? I can't find the chat anywhere?