Strategies for Selling Custom Software Development Effectively | Clay

Strategies for Selling Custom Software Development Effectively

If you can sell this shitty offer, you're a true Outbound OG I started doing outbound for a software agency -> sophany.it (i know, terrible choice) The results so far are okay, but the strategy primarily relies on volume, hoping to find the 3% looking to buy at any given time. We tried

reaching out to ops people, saying we could create better integrations to optimize their workflows and save time
reaching out to heads of products and IT at tech companies, telling them we can slash their product roadmap in half
reaching out to recruiters hiring for tech roles, saying we can give them an entire team that already knows how to work with each other, etc

Can you help me find a copy/target/strategy that works when selling custom software development? Thanks in advance

3 comments

Adnan M.
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That website is just, too much. For a software development agency, intent signals are key. For what you tried: Offer 1: How do you know they need to create better integrations to do xyz? Offer 2: How do you know they want to slash their product roadmap in half? They may want it, but it may not be a priority. How would you be certain? Offer 3: Rather than offering a whole team, why not tell them you have the exact person with the exact skill set and experience they are looking for, for each of the job ads they have put up? This is a tough niche, and not looking for intent signals and being certain can be like shooting in the dark, with blanks. Hope I've provided some food for thought.
Daniel K.
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Hi Filippo! 😊 There's quite a bit to dive into here, more than I can cover in just a simple message. As Adnan mentioned, reaching out in your niche can be challenging since it's hard to pinpoint when someone might need your services. One approach could be to showcase the successes of your existing clients, consider running a look-alike campaign, and highlight the positive results sophany.it achieved for a client. Also, I noticed that the site is loading a bit slowly for me, which isn't ideal for a web development shop. If you need further assistance or have any other questions, feel free to reach out! 🚀
Channeled
APP
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