Syntax for Defining a Fallback Value in Email Draft

Hello, in drafting new emails, what is the syntax to define a fallback value if a field is empty ?

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Clay Team
APP
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Hi Charles d., thanks for reaching out! You can toggle inputs into your email templates to make them optional. So, if they are missing, your formula will still run using other information you provide it with
Clay Team
APP
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a84d36b2-36bb-47f0-b20b-7cb821c19a72.png(722 kB)

Clay Team
APP
·
·
Hi Charles d., thanks for reaching out! You can toggle inputs into your email templates to make them optional. So, if they are missing, your formula will still run using other information you provide it with
Clay Team
APP
·
·

a84d36b2-36bb-47f0-b20b-7cb821c19a72.png(722 kB)