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Exploring Contact Enrichment and Updates with Clay

Umashankar Natarajan

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Hi there, I am looking to do the below with Clay, let me know the possibility: 1) Waterfall enrichment of contact(name, email, phone, title, LI url) 2) Update contact when moved from a role + where the contact is working now and who replaced 3) Add new new contacts within my ICP

Exploring Contact Enrichment and Updates with Clay | Clay

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Here's how you can manage your contact data effectively: 1. Initial Contact Enrichment: • Use waterfall enrichment to gather comprehensive contact information including emails, phone numbers, and social media profiles. • The waterfall process searches sequentially across multiple data providers, typically tripling data coverage and quality. 2. Keeping Information Current: • The enrichment process automatically: • Pulls existing social information from your CRM • Enriches social data to find updated details like job titles • Uses AI search to locate missing LinkedIn profiles • Updates the Last Enrichment Date automatically 3. Expanding Company Context: • Access enriched company data including tech stack and employee growth • Integrate individual and company information seamlessly • Use this data to personalize your outreach 4. Additional Data Points: • Enhance your targeting with technographic and firmographic data • Use this information to better qualify leads and personalize messaging Sources: Enrich People (Waterfalls) [CRM Enrichment] - Clay University Clay Waterfall: maximize your coverage of contact info | Clay.com Enrich People (Waterfalls) [Clay 101] - Clay University Enrich Companies (Waterfalls) [CRM Enrichment] - Clay University Keeping your CRM Up to Date With Clay [CRM Enrichment] - Clay University
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Hi Umashankar Natarajan! This thread was recently closed by our Support team. If you have a moment, please share your feedback: