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Current Meta for Monitoring Companies + Clients using Clay
What is the current meta for monitoring companies + clients using Clay? There is lots of help on individual triggers and tables but not much on the macro plays. My current approach is to split every client into five tables:
- 1.
Individuals (prospects that fit within the ICP, actively monitoring-finding a data point to start sequences)
- 2.
Individuals in the sales pipeline (post discovery meetings etc, monitoring for updates)
- 3.
Companies we are targeting. Monitoring with integrations for jobs, news, changes etc. that could result in challenges that we can solve for.
- 4.
New targets: Companies (HELP!!) I believe the best approach is Google Alerts/Meltwater for potential keyword/boolean/fuzzy matches that pushes them into my #3 list.
- 5.
Sync for outreach
I am looking chat shop on a call / share insights on: #4 how you leverage traditional media monitoring product like Meltwater/Google alerts and push this into Clay. Right now RSS feeds from niche publishers with an OpenAI GPT prompt returns determines what is sync’d with Clay, I use AirTable & GCP to do this. Some may use Zapier for an easier set up but AirTable is cheaper. #2 when someone books a meeting is the best approach Google Calendar API (zapier for some) to push “booked meetings” into my sales pipeline monitoring list. QUESTION: how can you handle the logic aspect to remove a lead from #1 prospecting individuals and move it to #2 automatically? I some what believe a virtual assistant is the best approach here. 3:30pm PT, Jan 8th Id be keen for a chin wag, war stories chat if anyone is keen?
