Testing Email Variations with Smartlead and Clay: Key Considerations

Question on smartlead and clay. I have 3 different variations of emails we want to test out. They each have different variables that needs to be filled from my clay table. But some of the leads will have variables missing for one of the copies. Will they automatically reject the email copy it doesn't have variable for and go with the one it does or will have to put the email copies in different smartlead campaigns.

4 comments

Channeled
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Clay doesn't automatically handle email variations with missing variables in Smartlead. Here's how you can manage this: 1. In Clay, set up custom fields for each email variation. 2. Map these custom fields to your Clay table columns containing the AI-generated content. 3. Use conditional run settings in Clay to only push leads when all required variables are present. 4. In Smartlead, create separate campaigns for each email variation. 5. When pushing data from Clay, use filters to ensure leads are sent to the appropriate Smartlead campaign based on available variables. This approach ensures each lead receives a compatible email copy. If you need more assistance, please request human support in this conversation.
Sources: Personalized Direct Email Campaigns Step-By-Step Walkthrough with SmartLead [Automated Outbound] - Clay University Smartlead integration overview | Documentation | Clay University
hanad c.
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still no one has been in touch ?
LuisArturo
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Hey there Hanad thanks for reaching out, sorry for the delay, can you clarify you mean by missing variables? Do you mean as in the won't have something like Job title or something similar?
Channeled
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