Current Thoughts on Email Open and Link Click Tracking

Jake Geller · 2025-03-14 11:22:02.373155+00

Hey guys, what's the current take on tracking opens and / or link clicks? Is consensus that it still impacts deliverability or are we back to doing it with custom tracking domains?

While we don't have specific information on the current consensus regarding tracking opens and link clicks, we do track these metrics as part of our email marketing strategies. Open rates and click-through rates (CTR) are still important for measuring campaign effectiveness. For the most up-to-date best practices on email deliverability, including tracking opens and link clicks, you might want to check our blog post on "21 cold email deliverability best practices for 2024." This resource likely covers current recommendations on tracking and custom domains. To better assist you, could you clarify if you're looking for information on how to implement tracking in your emails, or if you're more concerned about the impact of tracking on deliverability?

Sources: How OpenAI is scaling their GTM motion with Clay - The GTM with Clay Blog What is Open Rate? | Clay

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