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Optimizing Follow-Up Calls in Large-Scale Email Campaigns

Avatar of Phil S.Phil S.
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When you’re running a large-scale email campaign for an enterprise client, how do you coordinate with their sales reps to make sure they’re calling the right prospects first? More broadly, what’s your process for prioritizing follow‑up calls while running massive email campaign? Relying on opens or clicks feels outdated in 2025—it can hurt your deliverability, and those engagement signals are often misleading. What metrics or workflows have you found that actually work?

2 comments

  • Avatar of Channeled
    Channeled
    APP
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    For prioritizing follow-up calls in large-scale email campaigns, we recommend focusing on more actionable metrics and workflows: 1. Lead scoring: Develop a custom scoring formula based on comprehensive data to assess and qualify leads. 2. Conversion rates: Track how personalized emails drive revenue and achieve marketing goals. 3. Average order value: Analyze if personalized content leads to higher-value purchases. 4. Social media engagement: Monitor likes, shares, and comments to gauge content effectiveness. 5. Unsubscribe rate: Use this to identify potential issues with content quality or frequency. By focusing on these metrics and implementing a smart lead scoring system, you can ensure more targeted and efficient follow-up efforts for your enterprise clients.

  • Avatar of Channeled
    Channeled
    APP
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