Building a Master TAM List: Tips for Finding Small Businesses

Hey team, looking for some advices/suggestions: I’m trying to build out a master TAM list of companies within a niche, used Zoominfo/Apollo and Clay to put together an initial list which covers good 60-70% of the accounts. The missing 30% are really small business that might not even have LinkedIn. What’s the best way to utilize Claygent or other tools to pull them?

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For finding small businesses that don't have a strong LinkedIn presence, here's how you can build out your TAM list: 1. Use Google Maps Integration: • Search for local businesses that fit your ideal customer profile • Collect data like business names, addresses, phone numbers, and website links • Access Google and Yelp reviews for additional context 2. Leverage Multiple Data Sources: • Use Clay's Chrome Extension to scrape relevant websites • Search GitHub if targeting technical companies • Scrape business directories through the Chrome Extension 3. Enhance Your Research: • Use Google Maps to find initial business information • Leverage Yelp to gather recent reviews, contact details, and ratings • Categorize businesses based on your criteriaThis approach will help you discover and organize small businesses that may not have a strong online presence on professional networks. Sources: Access People That Aren't on LinkedIn Claybooks: Find, research, and enrich local businesses using Google Maps and Clay | Clay.com Find company lookalikes from HubSpot | Clay
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