There are four certification tracks you can choose from:
Automated Inbound - Build lead capture and qualification systems that enrich prospects and route them to your CRM [1]
Automated Outbound - Create end-to-end prospecting workflows that find targets, enrich data, and sync with email tools [2]
CRM Enrichment - Transform incomplete customer records into comprehensive profiles with bidirectional CRM sync [3]
AI Skills - Showcase proficiency with AI tools, prompt creation, and output validation [4]
Each certification has a detailed rubric that shows exactly what they're looking for. I'd recommend checking out the table rubric for whichever track interests you most - it'll guide you on what to include in your submission
The key is building a production-ready workflow that demonstrates the specific skills for that certification track [5]
If you need any more help deciding which workflow to submit for your certification, I'm here to assist. Would you like to share more about your goals or the skills you want to highlight in your submission?