When to Execute the Enrich Person Action in Cohort Lectures

·Jan 14, 2026 01:29 PM·

Hey team, just a quick check. I remember during cohorts lectures that we should execute the enrich person action every time because some items might be old. For example: A person that doesn't work at the that company anymore. I'll appreciate your help! Thanks

4 comments

· Sorted by Oldest

Clay Support
APP
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You're absolutely right! The "Find People" feature relies on third-party data that gets refreshed every 2-3 weeks, so it can be outdated - especially for recent job changes.
Running "Enrich Person" is the best practice because it pulls real-time data and gives you the most current job titles and company info. This is especially important for scenarios like yours where someone may have switched companies.
For ongoing data freshness, many teams set up automated enrichment cycles using a "last enriched date" field - refreshing contacts quarterly or monthly to catch these changes automatically. [1] [2]
Clay Support
APP
·
·
Is that what you were looking for?
Gustavo S.
·
·
yes
Clay Support
APP
·
·
Great! If you have any more questions or need further assistance, feel free to ask. I'm here to help.

Clay Support
APP
·
·
You're absolutely right! The "Find People" feature relies on third-party data that gets refreshed every 2-3 weeks, so it can be outdated - especially for recent job changes.
Running "Enrich Person" is the best practice because it pulls real-time data and gives you the most current job titles and company info. This is especially important for scenarios like yours where someone may have switched companies.
For ongoing data freshness, many teams set up automated enrichment cycles using a "last enriched date" field - refreshing contacts quarterly or monthly to catch these changes automatically. [1] [2]
Clay Support
APP
·
·
Is that what you were looking for?
Gustavo S.
·
·
yes
Clay Support
APP
·
·
Great! If you have any more questions or need further assistance, feel free to ask. I'm here to help.