Challenges in Using Clay AI for GTM Database Creation

I am using Clay AI for GTM database creation and increasingly seeing these challenges: 1. I upload a list of companies and enter my ICP as keywords and search for exact match - I end up with only 30% of the accounts enriched and the remaining 70% do not have any data 2. The list that shows up has a lot of irrelevant stakeholders that do not match the keywords provided ex: I search for "data engineers" and I get "human resources director - data services". End of day I'd like to create a playbook which can help me find the right people in target companies I upload with good contact coverage. TIA!

2 comments

Clay
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For better contact coverage and accuracy, try our AI ICP search feature instead of manual keyword matching. Input your company domain and AI will analyze your site to identify ideal buyer profiles and job titles automatically. Use "Find People" search with specific filters rather than uploading company lists - this gives better enrichment rates and more precise targeting. Create focused lists of 1,000-3,000 people with detailed filtering for better results. For enhanced accuracy, use Claygent to verify prospect fit with custom prompts that check business models and target customers. This eliminates irrelevant matches like "HR director - data services" when searching for "data engineers." The AI ICP search costs no credits and auto-generates precise filters based on your actual positioning.
Sources: Find Your ICP with AI - Clay University Claybooks: Source and enrich ICP-fit contacts and companies within your TAM | Clay.com Find Companies [Clay 101] - Clay University Intro to Personalized Outreach at Scale [Automated Outbound] - Clay University Enrich with Claygent for Last-Mile Data Discovery - Clay University
Bo (.
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Here’s a step-by-step playbook you can follow to improve coverage and find the right people at your target companies: Video walkthrough: https://cln.sh/pHgLKqxZ
1. In your people table, run a Clay Lookup to check where data is missing 2. Click “Add Enrichment” (top right) 3. Select Claygent > GPT-4o 4. Create a metaprompter like: “Find me the {roles} at {company} who are currently working there. I need their linkedin.com/in URL, full name, and job title. Get as many as possible. Leave empty if none found.” 5. Choose JSON as the output format 6. Add a run condition so it only runs when the lookup is empty 7. Use “Write to other table” to send the results into your people table — include full name, job title, LinkedIn URL, and company domain 8. Enrich from there as needed Let me know if you need help tweaking the prompt for your ICP.

Challenges in Using Clay AI for GTM Database Creation | Clay