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i want to automate outbound to my web visitors. best way to do this?
i want to automate outbound to my web visitors. best way to do this?
i want to automate outbound to my web visitors. best way to do this?
The best approach is using RB2B + Clay + email sequencer integration: Setup Process: 1. Install RB2B to identify website visitors automatically 2. Create webhook table in Clay to receive visitor data from RB2B 3. Use AI qualification - ChatGPT prompts qualify prospects by job title and industry, outputting "true" for campaign-qualified visitors 4. Connect email sequencer like Lemlist, Outreach, or SmartLead to automatically push qualified prospects Automation Flow: RB2B automatically pushes website visitors → Clay enriches and qualifies → qualified prospects go to your email platform for personalized sequences You can copy this template to get started immediately. For omnichannel outreach, consider LaGrowth Machine to reach prospects across LinkedIn, email, and Twitter with synchronized sequences.
Sources: Claybooks: Turn website visitors into warm outbound using Clay, RB2B and Lemlist | Clay.com Automated Omnichannel Outreach Via Social Media and Emails With La Growth Machine [Automated Outbound] - Clay University Outbound Sales Automation is the Future: How to 10x your pipeline with AI - The GTM with Clay Blog
Andy S. To automate outbound to your website visitors, here’s the best setup. Use Clearbit Reveal or Leadfeeder – to identify who’s visiting your site. Enrich leads with tools like Hunter.io or Apollo to get emails/phones. Push leads into your CRM (like HubSpot or Pipedrive). Set up outbound sequences using Lemlist, Instantly.ai, or Reply.io for auto emails, LinkedIn, or SMS. Optional: Use ActiveCampaign or Customer.io for behavior-based follow-ups. This gives you a full automated pipeline from visitor → lead → outbound message → follow-up.
ive tried RB2B and i don't find their data to be accurate, so looking for an alternative option
I would also do outbound to people who are researching my specific industry/problem, or people who are visiting my competitor's websites.
For RB2B alternatives, consider Clearbit Reveal or Leadfeeder for website visitor identification. For targeting competitor audiences, you can: • Target competitor followers - Use our template to scrape competitor social media followers and generate leads • Run competitor displacement campaigns - Use HG Insights to identify companies using competitor tech stacks, then target decision-makers at those companies • Monitor competitor mentions - Set up automated tracking of competitor social mentions, filter for your ICP, and push qualified prospects to email sequences For industry research targeting, use Claygent to automate research on companies researching your specific problem space or industry keywords. All these approaches integrate with Clay for enrichment and qualification before pushing to your email sequencer.
Sources: Target your competitor's followers | Clay Claybooks: Run outbound competitor displacement campaigns with tech stack data | Clay.com Outbound Sales Automation is the Future: How to 10x your pipeline with AI - The GTM with Clay Blog Personalized outreach at scale that’s a win-win | Clay.com Build a sustainable growth engine with Scheduling - The GTM with Clay Blog
hunainfenny is there a way to pull website visitor leads directly into clay without having to sign up for clearbit or leadfeeder?
Clay doesn't track website visitors directly - you need a separate visitor identification tool. However, you can use our Chrome extension to scrape any website for leads and pull them into Clay automatically. Once you have a visitor identification tool, create a webhook table in Clay to receive the data automatically. If your tool doesn't support webhooks, use Zapier to connect it to Clay. The webhook setup is simple: go to "Import Data from Webhook" in Clay, copy the generated URL, and paste it into your visitor tracking tool's integration settings.
doesn't seem like there's a good way to get competitor website vistor data
what about finding companies that are researching my specific industry on the internet?
Use our Find Companies feature with keyword filters to target companies researching your industry.
Set up keyword searches by:
• Including industry-specific terms in "Description keywords to include"
• Using semantic search - describe your products/services to automatically generate relevant company lists
For advanced targeting, use Google search operators within Clay:
• site: to focus on specific domains
• intitle: for pages with specific titles
• "exact phrases" in quotes
• Combine with AND/OR operators
Example search: site:[[linkedin.com](http://linkedin.com)]([https://linkedin.com](https://linkedin.com)) intitle:"CEO" AND ("your industry" OR "your problem")
This helps identify companies actively discussing or researching your specific problem space.
Andy S. I don’t know a lot but I’ve told you whatever I do know. You can check the rest yourself.
how does including my industry-specific terms in company keywords generate companies researching my industry? wouldnt that just generate my competitors? can yo uplease give instructions on how to use google search operators within clay to find companies researching my industry?
Google Search Operators in Clay:
Use our Google Search integration with these operators:
** site: to focus on specific domains
** intitle: for pages with specific titles
** "exact phrases" in quotes
** AND/OR operators to combine terms
** - to exclude terms
**Example for research targeting::**
`site::[linkedin.com]([https://linkedin.com](https://linkedin.com)) intitle:"looking for" AND ("your industry problem" OR "your solution category")`
Company Keywords vs. Competitors:
In Find Companies, "Description keywords to include" searches company descriptions, not just names. This finds companies whose business descriptions mention your industry problems or solutions they're seeking - indicating research activity rather than direct competition.
Use semantic search by describing your products/services to automatically generate relevant company lists based on their business focus, not competitor status.
*Custom Signal Capture:
Create targeted Google searches for industry-specific research signals, then pull results into Clay tables for analysis.
this is not helpful.
Hey there Andy thanks for reaching out, to clarify here are you creating this table from scratch that will contain the list of companies researching an industry? When using the Google Search option you enter in plain text here and it will generate results.
