Choosing Between Zerobounce and Enrow for Email Verification

Pierre L. · 2025-04-30 12:45:46.12997+00

Some email are tagged as “verified” by zerobounce, some don’t by enrow - how can I make a choice

We use ZeroBounce as our default email validation service in Clay's email waterfalls. It's considered best-in-class for ensuring quality data. ZeroBounce helps reduce bounces and improve deliverability. By default, ZeroBounce marks catch-all emails as valid. If you want a more conservative approach, you can enable the "only mark safe to send" option. This will exclude catch-all emails from your valid email list. To see detailed validation results, you can unhide the validation columns in your table. This will show you how ZeroBounce is evaluating each email. If you're still unsure, you might want to consider your specific use case and industry. Different providers may perform better for certain scenarios.

Sources: Enrich People (Waterfalls) [Automated Inbound] - Clay University Zerobounce integration overview | Documentation | Clay University Enrich People (Waterfalls) [Clay 101] - Clay University Enrich People (Waterfalls) [CRM Enrichment] - Clay University

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