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Differences Between Pro CRM Integrations and Custom HTTP Requests
What's the difference between "CRM Integrations" offered in the pro subscription vs. setting up your own with HTTP requests?
There are three main approaches to CRM integration with Clay:1. Native/Built-in Integrations: We have direct integrations with several platforms including Smartlead, Instantly, Salesleft, Outreach, and Hubspot. These are the most convenient and compatible options. 2. HTTP API (Custom Integration): You can connect to any tool you want using HTTP API, which offers more flexibility for specialized integration needs. 3. CRM's Own Automations: You can send messages to your CRM and utilize your CRM's built-in automations.The main differences are in ease of use and flexibility. Built-in integrations are more streamlined and require less technical setup, while HTTP API integration offers more customization but requires technical knowledge to implement. Sources: What is CRM Integration? | Clay What is CRM Integration? | Clay FAQ | Clay.com