Differences Between Pro CRM Integrations and Custom HTTP Requests

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What's the difference between "CRM Integrations" offered in the pro subscription vs. setting up your own with HTTP requests?

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There are three main approaches to CRM integration with Clay: 1. Native/Built-in Integrations: We have direct integrations with several platforms including Smartlead, Instantly, Salesleft, Outreach, and Hubspot. These are the most convenient and compatible options. 2. HTTP API (Custom Integration): You can connect to any tool you want using HTTP API, which offers more flexibility for specialized integration needs. 3. CRM's Own Automations: You can send messages to your CRM and utilize your CRM's built-in automations.The main differences are in ease of use and flexibility. Built-in integrations are more streamlined and require less technical setup, while HTTP API integration offers more customization but requires technical knowledge to implement. Sources: What is CRM Integration? | Clay What is CRM Integration? | Clay FAQ | Clay.com
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