Optimizing Lead Scoring for Effective Buying Committee Enrichment

Aamir · 2024-12-03T11:10:00.177Z

Hey guys, I have a table where I'm enriching the buying committee of companies. At the end I'm getting up to 3 people per company. Even though my ICP criteria is solid, I'm still getting some non-ICP results that I want to let go. I've tried multiple methods of scoring but they haven't worked for me, here is what I want to achieve: 1. Score leads in my table (This is done) 2. Once the score is assigned, I want to select the highest score from each company's leads and write it to my final lead table. If two or more leads have the same score then the first one should be written to the table. Would appreciate some help on this :raised_hands:

Optimizing Lead Scoring for Effective Buying Committee Enrichment | Clay

12 comments

· Sorted by Oldest

Channeled
APP
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We offer a comprehensive lead scoring system that helps you prioritize the most promising prospects. Here's how you can effectively score your leads: The scoring system evaluates leads based on three main criteria: 1. Company Headcount: • 0-500 employees: 0 points • 500-5,000: 1 point • 5,000-10,000: 2 points • 10,000+: 3 points 2. Seniority Level: • Junior Individual Contributors: 0 points • Managers: 1 point • Directors/VPs: 2 points • C-suite/Founders: 3 points 3. Industry Priority: • Recruiting: 1 point • Venture Capital: 2 points • Advertising: 3 points • Software: 4 pointsOnce scored, you can prioritize your leads as follows: ** High-scoring leads (6-7+ points): Focus on personalized follow-ups ** Mid-scoring leads: Use a mix of personal outreach and automated nurturing * Low-scoring leads: Consider product-led growth resourcesRemember that this scoring system is flexible and can be adjusted as your business needs evolve. Sources: Lead Scoring [Clay 101] - Clay University Lead Scoring [Automated Inbound] - Clay University What is Lead Management? | Clay
Channeled
APP
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Looks like you're still looking for help. We're escalating this over to our support team and someone should be in touch soon. In the meantime, feel free to include any other information that may be helpful in solving your issue!
Tanvi R.
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Hi Aamir, thanks for reaching out! Happy to help you with this set up. Do you mind sending the link to the table so we can take a look? https://downloads.intercomcdn.com/i/o/1171717996/ac7729f84b426e1d0358af02/image.png?expires=1733236200&signature=62192467efea2cb7e9e22c154116a37d04cc3f76664ba6f456b7cea178eeeebb&req=dSEgF85%2FmohWX%2FMW1HO4zYTywSj%2BBZEU2BKsam%2FhVPsxeg%3D%3D%0A
Aamir
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https://app.clay.com/workspaces/247800/workbooks/wb_c5dTsCdcHbGn/tables/t_uXt9YQStqBSd/views/gv_HDPyFYYFqmYi
Stefano
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Hi Aamir, thank you for reaching out, could you also send the link to your final lead table, where we send the result to?
Aamir
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It's this one: https://app.clay.com/workspaces/247800/workbooks/wb_f4xGcHNCDhuf/tables/t_PsUsdWFdyqnN/views/gv_Z4DfBVTooamz I'm planning to run enrichment in this table, after the high scoring leads are identified.
Stefano
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Hi Aamir "2. Once the score is assigned, I want to select the highest score from each company's leads and write it to my final lead table. If two or more leads have the same score then the first one should be written to the table." does this mean that you would want a new table with all the highest scoring contacts?
Aamir
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Yes
Bo (.
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First, since Clay rows don't know about each other, we'll need to number them. This helps us identify which leads belong to which company. Then we can send them to your final table using Write to Table. Here's how to do it - Follow this video 1. In your current table, create a formula to number your rows for each company. This helps track which leads go together. 2. Use Write to Tableto send the highest-scoring lead from each company to your final table. If multiple leads tie for the highest score, it'll take the first one it finds. 3. If you need to check if the data is already in your final table, use Lookup to verify before writing. Let me know if you need more help
Aamir
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Thanks for the help, I'm gonna run this today and get back to you if I need more help
Channeled
APP
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Hi Aamir! This thread was recently closed by our Support team. If you have a moment, please share your feedback:
Channeled
APP
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Thank you so much for sharing your feedback Aamir!

Channeled
APP
·
·
We offer a comprehensive lead scoring system that helps you prioritize the most promising prospects. Here's how you can effectively score your leads: The scoring system evaluates leads based on three main criteria: 1. Company Headcount: • 0-500 employees: 0 points • 500-5,000: 1 point • 5,000-10,000: 2 points • 10,000+: 3 points 2. Seniority Level: • Junior Individual Contributors: 0 points • Managers: 1 point • Directors/VPs: 2 points • C-suite/Founders: 3 points 3. Industry Priority: • Recruiting: 1 point • Venture Capital: 2 points • Advertising: 3 points • Software: 4 pointsOnce scored, you can prioritize your leads as follows: ** High-scoring leads (6-7+ points): Focus on personalized follow-ups ** Mid-scoring leads: Use a mix of personal outreach and automated nurturing * Low-scoring leads: Consider product-led growth resourcesRemember that this scoring system is flexible and can be adjusted as your business needs evolve. Sources: Lead Scoring [Clay 101] - Clay University Lead Scoring [Automated Inbound] - Clay University What is Lead Management? | Clay
Channeled
APP
·
·
Looks like you're still looking for help. We're escalating this over to our support team and someone should be in touch soon. In the meantime, feel free to include any other information that may be helpful in solving your issue!
Tanvi R.
·
·
Hi Aamir, thanks for reaching out! Happy to help you with this set up. Do you mind sending the link to the table so we can take a look? https://downloads.intercomcdn.com/i/o/1171717996/ac7729f84b426e1d0358af02/image.png?expires=1733236200&signature=62192467efea2cb7e9e22c154116a37d04cc3f76664ba6f456b7cea178eeeebb&req=dSEgF85%2FmohWX%2FMW1HO4zYTywSj%2BBZEU2BKsam%2FhVPsxeg%3D%3D%0A
Aamir
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https://app.clay.com/workspaces/247800/workbooks/wb_c5dTsCdcHbGn/tables/t_uXt9YQStqBSd/views/gv_HDPyFYYFqmYi
Stefano
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Hi Aamir, thank you for reaching out, could you also send the link to your final lead table, where we send the result to?
Aamir
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It's this one: https://app.clay.com/workspaces/247800/workbooks/wb_f4xGcHNCDhuf/tables/t_PsUsdWFdyqnN/views/gv_Z4DfBVTooamz I'm planning to run enrichment in this table, after the high scoring leads are identified.
Stefano
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Hi Aamir "2. Once the score is assigned, I want to select the highest score from each company's leads and write it to my final lead table. If two or more leads have the same score then the first one should be written to the table." does this mean that you would want a new table with all the highest scoring contacts?
Aamir
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Yes
Bo (.
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·
First, since Clay rows don't know about each other, we'll need to number them. This helps us identify which leads belong to which company. Then we can send them to your final table using Write to Table. Here's how to do it - Follow this video 1. In your current table, create a formula to number your rows for each company. This helps track which leads go together. 2. Use Write to Tableto send the highest-scoring lead from each company to your final table. If multiple leads tie for the highest score, it'll take the first one it finds. 3. If you need to check if the data is already in your final table, use Lookup to verify before writing. Let me know if you need more help
Aamir
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Thanks for the help, I'm gonna run this today and get back to you if I need more help
Channeled
APP
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Hi Aamir! This thread was recently closed by our Support team. If you have a moment, please share your feedback:
Channeled
APP
·
·
Thank you so much for sharing your feedback Aamir!