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Understanding Native Clay's Data Sources for Company Insights | Clay

Understanding Native Clay's Data Sources for Company Insights

·Aug 27, 2025 01:36 PM·

Where does the native Clay find people at these companies feature pulls from? I want to know the data source to tweak my list building and enrichment strategy

4 comments

· Sorted by Oldest

Vincent C.
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Interesting question actually. Could you share which data providers? Reason for asking: if we already use other data providers internally such as Zoominfo, Lusha and others, it's attractive to stop paying for them and only use Clay, however it might be best to continue to use them all within the waterfall.
Vincent C.
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However if the Clay is able to confirm the data quality and coverage provided would be as good then it would make sense to only pay for Clay.
Tommy C.
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Hey Bo (. - I am asking because I’m working on building an e2e outbound motion for one of our sales channels which focuses on selling to SMBs in the trades. These folks usually don’t have a lot of time to browse the Internet nor expose their personal information most of the time. The find people functionality trims my lists by a lot since it cannot find contacts for the companies I aiming. I’ve been using a combination of data sources to stitch and try to validate the info being pulled through my anchors. Right now, I have the BDR testing different leads by sources and I trying to find the best way to track the data source of specific data points like revenue, phone, email, and employee count. I have gotten good results pulling from Openmart and ZoomInfo. Scraping the web is a hit or miss. Are there any insights you could share to increase data accuracy?
Tommy C.
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Hey Mitch, thanks for the recommendation. I have used the Google Maps integration; however, some business types are not covered in Clay even though they exist in Google Maps. Using the free-text searching option doesn't always seem to pull everything, vs using a scraper to extract raw data from Google Maps itself, which has brought me more rows/companies than the native integration. Our biggest challenge for is sourcing SMB contacts for the list of companies I pull from native vs non-native sources