CRM Management Roles and Skills for Early-Stage Startups

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We’re an early-stage startup trying to figure out our CRM process. For a startup like ours, who typically manages CRM, what’s their usual role or designation, and what qualities or skills are essential for effectively handling it in such a dynamic environment? How does CRM management usually unfold at this stage?

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Channeled
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Daniela D.
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Hey Aryan! Thanks for reaching out. Will let others chime in here. Here are some insights: The role or designation could be a Sales Manager/Sales Ops/Growth. Key qualities would include strong technical skills, familiarity with using tools like Hubspot, Salesforce and data analysis. At early stage, CRM management typically involves laying a foundation for efficiently identifying, qualifying and tracking leads. This includes customer segmentation deal stages and lead status, including automation for outbound campaigns and follow-up. Here are some relevant articles: - https://www.hubspot.com/products/crm/startups - https://www.salesforce.com/crm/startup-crm/ Let me know if this helps!
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