Concerns About Declining Email Deliverability Scores Before Cold Outreach

Hi folks, I have a general question about cold outreach—hope this community is the right one to ask and that it can help me out. I have several inboxes that I’ve been warming up for months, but I haven’t sent any cold emails from them. My deliverability score has been at least 98% for all of them, and most of the time it was 100%. However, I noticed a few weeks ago that the score started to drop, and now some inboxes are even at 94%. I haven’t changed anything or started using them for cold outreach, yet the score is decreasing. Any ideas why this is happening and how to fix it? Thanks in advance!

3 comments

Channeled
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Bo (.
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Hey, thanks for reaching out with your question! 😊 It sounds like you’re doing a great job warming up your inboxes, but I understand the concern about your deliverability score dropping. Even without sending cold emails, here are a few reasons this could happen: 1. Email Activity: If your inboxes aren’t actively sending or receiving emails, this lack of activity can sometimes impact your score. 2. External Factors: Email service providers (ESPs) can adjust their algorithms, which may cause fluctuations in deliverability scores. 3. Domain Reputation: External factors, like your domain being flagged or blacklisted, could also lower your score. What you can do: • Increase activity: Try sending personalized, non-cold emails to trusted contacts to keep inboxes active. • Check domain reputation: Use tools like MXToolbox or Google Postmaster Tools to check for any domain issues. • Monitor the trend: If the score continues to drop, it might be worth reviewing your warm-up process or consulting with your email provider. By the way, we’re from Clay, so it might not be the best place to look for this maybe your favourite sequencer would have better infos on this :) Let me know if you need more assistance! 😊
Channeled
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Concerns About Declining Email Deliverability Scores Before Cold Outreach | Clay