Guidance Needed on Structuring Google Ads Service Offer

Hello, I am offering google ads services , I got the details of my ICP who are already running Google ads and made the personalization as well. now I am not sure how should I structure my offer would really appreciate advise and suggestions on this please 🙏

3 comments

Channeled
APP
·
·
For your Google Ads services offer, focus on a highly targeted approach with these key elements: 1. Lead with specific pain points you've identified in their current Google Ads campaigns and how your optimization services directly address these issues. 2. Structure your offer around clear, measurable benefits like improved targeting precision, campaign optimization, and better ROAS. 3. Include personalized elements in your outreach: • Reference their specific ad campaigns • Highlight opportunities for improvement based on your analysis • Tailor recommendations to their industry and goals 4. Consider a tiered approach with different service levels to accommodate various needs and budgets. Remember that hyper-specific personalization will yield better results than generic messaging. Your detailed ICP research gives you the advantage of crafting truly relevant offers.
Sources: What is Email Personalization? | Clay What is PPC? | Clay Intro to Personalized Outreach at Scale [Automated Outbound] - Clay University What is Target Account Selling? | Clay
Prince A.
·
·
You need to put the list in email sequencer and start the Cold Email to all prospects
Channeled
APP
·
·
To launch your cold email sequence for Google Ads services: 1. First, prepare your Clay table with all your personalized content: • Create columns for custom subject lines and personalized email bodies • Use Clay's AI integration to draft personalized content based on your research 2. Structure your offer around: • Personalized greetings using recipient's name • Clear introduction of yourself and your purpose • Compelling value proposition highlighting specific benefits for them • Social proof to build credibility • Clear call-to-action 3. Push your data from Clay to your email sequencer: • Clay integrates with Smartlead, Instantly, Salesloft, Outreach, HubSpot and others • You can also use HTTP API to connect with any tool 4. Consider creating multi-step sequences with separate fields for each step: • "Email body one," "subject line one," "email body two," etc. • This allows for highly personalized follow-ups Remember that Clay doesn't replace your email sequencer but integrates with it to enable personalized outreach at scale.
Sources: Push Data To Your Email Sequencer [Automated Outbound] - Clay University Intro to Personalized Outreach at Scale [Automated Outbound] - Clay University What is Cold Emailing? | Clay Personalized Direct Email Campaigns Step-By-Step Walkthrough with SmartLead [Automated Outbound] - Clay University How do I send emails with Clay? - FAQ | Clay.com FAQ | Clay.com

Guidance Needed on Structuring Google Ads Service Offer | Clay