Conditional Data Enrichment for Leads in Clay: Email and Phone Waterfalls

I'm enriching person-level data in Clay. If a row has an email but no phone, I want to enrich the phone. If it has a phone but no email, I want to enrich the email. When a new lead enters my CRM, I want to enrich it accordingly. How can I conditionally run an email waterfall when the email is blank and a phone waterfall when the phone is blank?

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You can set this up using conditional runs in Clay. Here's how:1. For email enrichment: • Add your email waterfall enrichment • Click on "Run Settings" and then "Conditional Run" • Set up a formula that only runs when the email field is blank 2. For phone enrichment: • Add your phone number enrichment • Click on "Run Settings" and then "Conditional Run" • Set up a formula that only runs when the phone field is blankThis approach ensures you're only running enrichments when necessary, optimizing your workflow and saving credits. The enrichments will automatically run based on these conditions whenever new data enters your table. Sources: AI Formulas + Conditional Runs [Automated Outbound] - Clay University AI Formulas + Conditional Runs [Clay 101] - Clay University Clearbit integration overview | Documentation | Clay University
Channeled
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I'm delighted to hear that! I'm here if you need any further assistance.
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Hi Malik! This thread was recently closed by our Support team. If you have a moment, please share your feedback:
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Thank you so much for sharing your feedback Malik!