Personalizing Emails with Clay and Instantly Integration Guide

To push personalized emails generated by Clay to Instantly for each person: 1. Create a campaign in Instantly. 2. In Clay, add an Instantly enrichment to your table. 3. Configure the enrichment: • Select your Instantly campaign • Map essential fields (email, first name, last name) • Add custom variables for personalized content (e.g., "subject line", "email body") 4. Ensure your Clay table has columns for the personalized content. 5. Run the enrichment to push data to Instantly. This process allows you to send personalized emails for each person instead of using a fixed campaign.

Sources: FAQ | Clay.com Push Data To Your Email Sequencer [Automated Outbound] - Clay University Clay AI message writer: personalize outbound to each lead with AI | Clay.com Push Data To Your Email Sequencer [Automated Outbound] - Clay University

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