Hello Daniel! As far as picking keywords, it is always going to be better to add more keywords to the search, as long as they are still relevant to what you are looking for. This is because people use many different terms to describe their job titles on LinkedIn. Many of those terms mean the same thing in practice, but your searches will miss them if one of those keywords is not in your search parameters.
Also keep in mind that there are people might have private LinkedIn profile that we cannot find with our automation. Our data providers use a multitude of ways to access people and company data. For the most part though, we don't use your cookie/login data. This means that we could miss some information here and there, especially if there are privacy restrictions in place for certain profiles. This would mean that your logged in profile has access to it, but our data providers may not. Sales Nav has access to private profiles which is also why you might find better data quality results here.
All this being said, we're continuously working on improving our search algorithm/building the best growth tool possible and are always looking for feedback! If you have specific examples of the differences between your search results, please do share and I'd be more than happy to pass your feedback along to our engineering team.
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