Do I Need to Verify Emails After Enrichment in Instantly?

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when i run the find work email enrichment, it finds and validates the email. I am running them in instantly later, but they keep bouncing. do i need to run another instantly verification on the emails on top of this enrichment?

3 comments

Channeled
APP
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Yes, you might need to run an additional verification. Clay's email waterfall includes validation (using ZeroBounce by default), but by default it treats catch-all emails as valid. If you're experiencing bounces, try: 1. Toggle on "Only mark 'Safe to Send' emails as valid" in your email waterfall settings to exclude catch-all emails 2. Run Instantly's Verify Email action as an additional verification step Regular email list cleaning is recommended to maintain good deliverability and sender reputation.
Sources: Enrich People (Waterfalls) [Clay 101] - Clay University Enrich People (Waterfalls) [CRM Enrichment] - Clay University Instantly integration | Documentation | Clay University What is Email Verification? | Clay
Edward A.
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https://app.clay.com/workspaces/491969/workbooks/wb_0sxydd72gQbpscyrrPp/tables/t_0sxydd7Q6JthVX7gYfh/views/gv_0sxydd8ErPGh83anZuE
Bo (.
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Hey — do you have an example of an email that bounced? Also, are you enabling Safe to Send in the work email waterfall? If not, that might affect deliverability. It would also help to know the exact error code you’re seeing with the bounce. Let me know!