Excluding Visitors from Google.com in RB2B Data Push: Conditional Formula Guide

Nick P. · 2025-03-08T21:23:53.451832+00:00

how can I write a conditional formula to run so that a certain website is exclude from an RB2B data push? So if I want to exlude all visitors to my site from google.com (http://google.com) for the auto email, how would i do that?

To exclude a specific website from an RB2B data push, you can use a conditional formula in Clay. Here's how: 1. In your Clay table, go to the enrichment panel for the RB2B data push. 2. Scroll down to "Run Settings" and click on "Conditional Run." 3. Use the AI assistant to generate a formula. You can type something like: "Only run if the website is not [URL]." 4. The AI will generate a formula for you, which you can then use or modify as needed. For example, the formula might look like: LBKS/website != "[URL]"LBKSThis ensures the enrichment only runs for rows where the website column doesn't match the URL you want to exclude.

Sources: AI Formulas + Conditional Runs [Clay 101] - Clay University Conditional Formulas AI Formulas + Conditional Runs [CRM Enrichment] - Clay University

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