How to Select One Lead per Company for Effective Messaging

Scott J. · 2025-03-12T14:26:26.364666+00:00

I have multiple leads at the same company but only want to message one lead per company. What would be the best way to achieve this?

To message only one lead per company when you have multiple leads, you can follow these steps: 1. Extract the Company Name from your list of leads. 2. Deduplicate the Company Name column to get a list of unique companies. 3. Choose one lead per unique company based on your criteria (e.g., seniority, job title). Here's how to do this in Clay: 1. Add the Company Name as a column in your people table. 2. Click the Company Name column header and select "Dedupe" from the dropdown. 3. Use filters or sorting to select the most relevant lead for each company. This approach ensures you're targeting one decision-maker per company, improving your outreach efficiency.

Source: Manage your leads efficiently and maintain less than 2% bounce rate on your emails | Clay

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