Hey Clay Support, I could use some help thinking through a multi-step lead gen workflow in Clay. Goal: I'm trying to build a list of conferences and summits across North America that are a fit for motivational or keynote speakers like Hal Elrod (author of The Miracle Morning). His style is authentic, high-energy, and grounded in personal development frameworks...He's popular with sales orgs, wellness-forward companies, and high-performance teams. The workflow I’m trying to build:
Scrape or import a list of upcoming conferences/summits across the US and Canada
Filter down to only the ones that book motivational or personal development–style keynote speakers
Enrich with details like organizer name, past speakers, speaker application links, and company attendee type (e.g. real estate, sales, financial services, direct selling, leadership development, etc.)
Tag or prioritize based on fit (e.g. large team events, sales rallies, wellness conferences, etc.)
Stuck on:
What’s the best data source to start with?
Is there a smart way to filter or tag events that do book speakers like Hal (vs more academic, technical, or trade-specific events)?
Any Clay templates or strategies for identifying past speakers, agenda structure, or target audience profiles?
Thanks in advance!
For your conference workflow, start with the FETE framework: Find, Enrich, Transform, and Export. Data Sources: Use Clay's Find Companies feature to search for event management companies, conference organizers, and venues by filtering for industries like "events," "conferences," or "professional services" in North America. You can also search for companies with job titles containing "event coordinator," "conference manager," or "speaker bureau." Filtering Strategy: Since Clay doesn't have semantic search, include various permutations of relevant terms like "motivational speaking," "keynote," "personal development," "leadership," and "wellness conferences." Start broad with 1,000-3,000 results, then narrow down using location filters for US and Canada. Enrichment with Claygent: Use Claygent to visit each conference website and check for past speakers, speaker application processes, and target audience details. Ask Claygent to identify if they mention motivational speakers, personal development themes, or similar speaker profiles to Hal Elrod. What specific industries or company types do you want to prioritize for the conferences (sales organizations, wellness companies, real estate, etc.)?
