Building a Lead Generation Workflow for Motivational Speaking Events

Hey 02 Support, I could use some help thinking through a multi-step lead gen workflow in Clay. Goal: I'm trying to build a list of conferences and summits across North America that are a fit for motivational or keynote speakers like Hal Elrod (author of The Miracle Morning). His style is authentic, high-energy, and grounded in personal development frameworks...He's popular with sales orgs, wellness-forward companies, and high-performance teams. The workflow I’m trying to build:

1.
Scrape or import a list of upcoming conferences/summits across the US and Canada
2.
Filter down to only the ones that book motivational or personal development–style keynote speakers
3.
Enrich with details like organizer name, past speakers, speaker application links, and company attendee type (e.g. real estate, sales, financial services, direct selling, leadership development, etc.)
4.
Tag or prioritize based on fit (e.g. large team events, sales rallies, wellness conferences, etc.)

Stuck on:

What’s the best data source to start with?
Is there a smart way to filter or tag events that do book speakers like Hal (vs more academic, technical, or trade-specific events)?
Any Clay templates or strategies for identifying past speakers, agenda structure, or target audience profiles?

Thanks in advance!

1 comment