Should We Verify Emails Beyond Apollo's Verification? Risks Explained | Clay

Should We Verify Emails Beyond Apollo's Verification? Risks Explained

Apollo verifying emails: Would you recommend verifying emails (in addition) even though Apollo is already doing it? What are the "costs" of not doing it?

4 comments

Channeled
APP
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Yes, we recommend verifying emails in addition to Apollo's verification. This extra step can significantly improve your email list quality and deliverability. Here's why: 1. Increased accuracy: Using multiple verification methods enhances the overall reliability of your email list. 2. Reduced bounce rates: Additional verification helps minimize invalid emails, lowering your bounce rates and protecting your sender reputation. 3. Improved deliverability: A cleaner email list leads to better email deliverability rates. 4. Cost-efficiency: While there's an upfront cost, it can save money in the long run by maintaining a more efficient email list. 5. Customization: Our system allows you to choose your preferred validation service and set specific criteria for what's considered a valid email. Not verifying emails could lead to higher bounce rates, damaged sender reputation, and potentially wasted resources on invalid contacts.
Sources: Enrich People (Waterfalls) [CRM Enrichment] - Clay University What is Email Verification? | Clay What is Email Verification? | Clay
Faheem G.
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We can't rely on just Apollo
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Channeled
APP
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You're right, we shouldn't rely solely on Apollo for email verification. Here's why: 1. Increased accuracy: Using multiple verification methods enhances overall reliability. 2. Unique "waterfalling" method: Our system allows you to cycle through multiple data sources, increasing the chances of finding valid emails. 3. Best practices: Regularly clean email lists and use reliable verification services to maintain deliverability and sender reputation. To improve email verification: 1. Implement our waterfalling method with multiple providers. 2. Use a dedicated email verification service alongside Apollo. 3. Regularly update and clean your mailing lists. 4. Monitor bounce rates and take action to minimize them. These steps will help ensure a more robust and accurate email verification process.
Sources: What is Email Verification? | Clay What is Email Verification? | Clay Email Finder • Find verified emails across all data providers | Clay
Channeled
APP
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