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Should We Verify Emails Beyond Apollo's Verification? Risks Explained
Apollo verifying emails: Would you recommend verifying emails (in addition) even though Apollo is already doing it? What are the "costs" of not doing it?
Yes, we recommend verifying emails in addition to Apollo's verification. This extra step can significantly improve your email list quality and deliverability. Here's why: 1. Increased accuracy: Using multiple verification methods enhances the overall reliability of your email list. 2. Reduced bounce rates: Additional verification helps minimize invalid emails, lowering your bounce rates and protecting your sender reputation. 3. Improved deliverability: A cleaner email list leads to better email deliverability rates. 4. Cost-efficiency: While there's an upfront cost, it can save money in the long run by maintaining a more efficient email list. 5. Customization: Our system allows you to choose your preferred validation service and set specific criteria for what's considered a valid email. Not verifying emails could lead to higher bounce rates, damaged sender reputation, and potentially wasted resources on invalid contacts.
You're right, we shouldn't rely solely on Apollo for email verification. Here's why: 1. Increased accuracy: Using multiple verification methods enhances overall reliability. 2. Unique "waterfalling" method: Our system allows you to cycle through multiple data sources, increasing the chances of finding valid emails. 3. Best practices: Regularly clean email lists and use reliable verification services to maintain deliverability and sender reputation. To improve email verification: 1. Implement our waterfalling method with multiple providers. 2. Use a dedicated email verification service alongside Apollo. 3. Regularly update and clean your mailing lists. 4. Monitor bounce rates and take action to minimize them. These steps will help ensure a more robust and accurate email verification process.
