Validating Email Enrichments for Lower Bounce Rates

Laz G. · 2025-04-14T23:40:53.057073+00:00

I want to ensure I only get valid emails to reduce bounce rate. Just confirming I setup my enrichments properly?

To ensure you're getting valid emails and reducing bounce rates, follow these steps: 1. Open the Enrichment Panel and search for "Work Email". 2. Configure your email waterfall: • Review the pre-arranged order of email providers • Add or reorder providers as needed 3. Select input columns (Company Domain, Personal Social Profile URLs, or fallback combinations) 4. Choose a validation provider (ZeroBounce is the default) 5. Set catch-all email handling: • Toggle "Only mark 'Safe to Send' emails as valid" to exclude catch-all emails 6. Run a test on 10 rows to review results before scaling Remember to regularly clean your email lists and monitor bounce rates. If you need further assistance, you can request human help by clicking on "Talk to a person" in this chat.

Sources: Enrich People (Waterfalls) [Clay 101] - Clay University What is Email Verification? | Clay Enrich People (Waterfalls) [Clay 101] - Clay University Enrich People (Waterfalls) [Clay 101] - Clay University

4 comments