Using Clay for Targeted ENT Account Prospecting and Email Personalization

Udit G. · 2025-03-19T07:46:50.873916+00:00

I have a targeted list of 250 ENT accounts. How do I use Clay to prospect right people, personalize and crate AI generated emails? Need help in taking those first steps with Clay

Here's how you can use Clay to prospect and create personalized emails for your ENT accounts: 1. Start by importing your list of 250 ENT accounts into Clay. You can then: • Use Clay's 100+ enrichment tools to do deep customer research • Find the right contacts within those accounts • Get their work emails through Clay's waterfall enrichment 2. For personalized email creation: • Use Clay's AI message writer to draft customized outreach • Personalize email lines for each prospect using company mission, roles, and other enriched data • Use pre-built AI templates or write your own prompts 3. To get started quickly: • Copy one of Clay's email templates • Input your prospect's information • Clay will automatically enrich the person and company data • The AI will generate personalized emails based on the enriched data 4. Once your emails are ready: • Connect them to your preferred email sending tool (Smartlead, Instantly, Salesloft, Outreach, or others) • Map your custom fields and variables • Launch your campaign

Sources: Clay AI message writer: personalize outbound to each lead with AI | Clay.com Personalized Direct Email Campaigns Step-By-Step Walkthrough with SmartLead [Automated Outbound] - Clay University Claybooks: Write personalized emails based on website data | Clay.com Personalized Outreach

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