Recommended Normalizations for Company and Personal Names

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What are the recommended normalizations that you all run? I have normalized the company name, but what else? I assume first and last names?

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Bruno R.
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Hi Chris, thanks for reaching out! Clay can help you normalize virtually any recurring or custom data point, as long as you have clear rules in mind for how the normalization should work. First and last names are definitely among the most popular parameters for normalization. Domains and phone numbers are also common, and Clay offers built-in enrichment features for these, enabling you to process their normalization at no additional cost. Let me know if you have specific use cases in mind—I’d be happy to assist! https://downloads.intercomcdn.com/i/o/w28k1kwz/1299138391/23201fee1c010fe765747cb581f3/CleanShot+2024-12-16+at+07_13_16%402x.png?expires=1734331500&signature=16466682269bd78091a6e197f1f1b998c7aa206c84b5ff46c07520d2efb41a39&req=dSIuH8h9lYJWWPMW1HO4zVaDPWBWj4DIysoJlax1XgpbgPsdkQnpqkGWKKJd%0APAUz%0A
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