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01 Props and Wins

01 Props and Wins

Maximizing Opportunities Through Hyper-Relevance in Campaigns

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We've gone all in on hyer-relevance across our campaigns recently and things are really starting to pay off. Opportunities here are booked calls. I think with all the big crackdowns, this is the play right now (probably always has been).

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Maximizing Opportunities Through Hyper-Relevance in Campaigns | Clay

13 comments

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Tanner B.
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Can you give any more context on how you're making it "hyper relevant?"
Naeem A.
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With this campaign, we're leveraging a mutual connection and name dropping them in the first line. Then linking the observation to their work history.
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Bálint S.
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how did you set this up (in short), if you don't mind me asking, Naeem A.?
Naeem A.
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All through Clay. Found a first degree connection of the client with a tonne of good contacts. Did a search via Sales Nav for connections of that fit our ICP. Exported into Clay (using Phantombuster), and then used Claygent to extract the relevant work history/experience stuff from their Linkedin profile. Should also mention we asked the first degree connection if it was ok to say we'd spoken (which he was cool with). Have run this approach for a couple of other clients now that have tough to reach ICPs and it's performing equally well.
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Francisco P.
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Hey Naeem A. that's interesting but, you write asking if it is ok to write them through LinkedIn and when they answer "Yes", then you send the campaign? Are you automating that if they answer "yes" then write them back?
Naeem A.
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Sorry no all the sending is done via email. We just use Sales Nav to build the lists.
Francisco P.
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Ah! Thanks, but you emailed first asking the permission to contact?
Naeem A.
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We spoke with the client with all the connections to ask if it was ok contact people in his network and say we'd spoken with him (just in case his contacts all messaged him about it once they got an email).
Francisco P.
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Ahh allright
Francisco P.
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So, basically the key is to contact 1 connections from LinkedIn, Right?
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Francisco P.
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Thas good
Francisco P.
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Need to nets
Francisco P.
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Test*