Clay Icon

Targeting VPs of Marketing at SaaS Companies for Q4 Success

·
·

Q4 let's go! Using Ahrefs scrapers and Spyfu data to nail down VPs of Marketing at SaaS companies. Then build custom offers based on their niche + who the sell to + who they compete with in their state.

  • Avatar of AJ C.
    AJ C.
    ·
    ·

    epic!

  • Avatar of AJ C.
    AJ C.
    ·
    ·

    using Apify scrapers for that?

  • Avatar of AJ C.
    AJ C.
    ·
    ·

    how are you finding SaaS companies, are you getting them from crunchbase? I'm trying to see how we can get them from Apollo/Linkedin but the industry filters aren't super accurate, JW what others are doing or if we just gotta go to crunchbase

  • Avatar of Aaron R.
    Aaron R.
    ·
    ·

    Scraping Apollo domains, and then just checking their a SaaS then working out if they are plg

  • Avatar of Aaron R.
    Aaron R.
    ·
    ·

    Then another 4 more enrichments plus double company name normalization

  • Avatar of AJ C.
    AJ C.
    ·
    ·

    Nice

  • Avatar of AJ C.
    AJ C.
    ·
    ·

    What was your base list In Apollo though, to try to at least narrow it down to companies that were likely SaaS ?

  • Avatar of AJ C.
    AJ C.
    ·
    ·

    Keyword or industry?

  • Avatar of Aaron R.
    Aaron R.
    ·
    ·

    “software” in keyword

  • Avatar of Aaron R.
    Aaron R.
    ·
    ·

    Then exported everything so like 50k companies

  • Avatar of Aaron R.
    Aaron R.
    ·
    ·

    Then removed all of the service providers

  • Avatar of Aaron R.
    Aaron R.
    ·
    ·

    Put enterprise SaaS and PLG SaaS into 2 different tables. Then did an Apollo export for the right contacts at these companies.

  • Avatar of AJ C.
    AJ C.
    ·
    ·

    gotcha makes sense thanks!

  • Avatar of AJ C.
    AJ C.
    ·
    ·

    is PLG something companies would list on as a keyword for their site/social/seo description?

  • Avatar of AJ C.
    AJ C.
    ·
    ·

    or ru using AI to analyze their site to see if it's PLG

  • Avatar of Aaron R.
    Aaron R.
    ·
    ·

    Here is a trick

  • Avatar of Aaron R.
    Aaron R.
    ·
    ·

    “Does this company offer a free plan or a free trial?”

  • Avatar of Aaron R.
    Aaron R.
    ·
    ·

    If yes, then they will be plg or 98% of the time