Clay Icon

Targeting VPs of Marketing at SaaS Companies for Q4 Success

Β·
Β·

Q4 let's go! Using Ahrefs scrapers and Spyfu data to nail down VPs of Marketing at SaaS companies. Then build custom offers based on their niche + who the sell to + who they compete with in their state.

  • Avatar of AJ C.
    AJ C.
    Β·
    Β·

    epic!

  • Avatar of AJ C.
    AJ C.
    Β·
    Β·

    using Apify scrapers for that?

  • Avatar of AJ C.
    AJ C.
    Β·
    Β·

    how are you finding SaaS companies, are you getting them from crunchbase? I'm trying to see how we can get them from Apollo/Linkedin but the industry filters aren't super accurate, JW what others are doing or if we just gotta go to crunchbase

  • Avatar of Aaron R.
    Aaron R.
    Β·
    Β·

    Scraping Apollo domains, and then just checking their a SaaS then working out if they are plg

  • Avatar of Aaron R.
    Aaron R.
    Β·
    Β·

    Then another 4 more enrichments plus double company name normalization

  • Avatar of AJ C.
    AJ C.
    Β·
    Β·

    Nice

  • Avatar of AJ C.
    AJ C.
    Β·
    Β·

    What was your base list In Apollo though, to try to at least narrow it down to companies that were likely SaaS ?

  • Avatar of AJ C.
    AJ C.
    Β·
    Β·

    Keyword or industry?

  • Avatar of Aaron R.
    Aaron R.
    Β·
    Β·

    β€œsoftware” in keyword

  • Avatar of Aaron R.
    Aaron R.
    Β·
    Β·

    Then exported everything so like 50k companies

  • Avatar of Aaron R.
    Aaron R.
    Β·
    Β·

    Then removed all of the service providers

  • Avatar of Aaron R.
    Aaron R.
    Β·
    Β·

    Put enterprise SaaS and PLG SaaS into 2 different tables. Then did an Apollo export for the right contacts at these companies.

  • Avatar of AJ C.
    AJ C.
    Β·
    Β·

    gotcha makes sense thanks!

  • Avatar of AJ C.
    AJ C.
    Β·
    Β·

    is PLG something companies would list on as a keyword for their site/social/seo description?

  • Avatar of AJ C.
    AJ C.
    Β·
    Β·

    or ru using AI to analyze their site to see if it's PLG

  • Avatar of Aaron R.
    Aaron R.
    Β·
    Β·

    Here is a trick

  • Avatar of Aaron R.
    Aaron R.
    Β·
    Β·

    β€œDoes this company offer a free plan or a free trial?”

  • Avatar of Aaron R.
    Aaron R.
    Β·
    Β·

    If yes, then they will be plg or 98% of the time

  • Avatar of Daniel T.
    Daniel T.
    Β·
    Β·

    Can you do the same in Clay without Apollo?