Cold Email Campaign Success: 2X Response Rate with Personalized Outreach

01 Props and Wins Just launched a cold email campaign last night and already seeing 2X response rates where I used Clay to scrape websites and write personalized oneliner intros. I'm heading to a conference and reaching out to different attendees and service suppliers that have my target titles using an AI-enhanced outreach approach through Clay. What's really interesting is that the industry folks already know about the conference and it has an impending date, so it gives them a natural hook ("Hey, are you attending?"). Combined with the personalization, it's making them read through and respond - already 2X what the generic outreach is doing after just a few hours! 📈 Excited to see if this strategy continues to work!

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13 comments

Nicholas G.
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Will revert when there is more quantitative date to actually show impact.
Pierre V.
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can you share a few examples of your emails ?
Nicholas G.
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Sure Pierre V.. I put them here: https://docs.google.com/document/d/14MKebZMPwg5JykvUCg-Z9rydC1cBAHLD53M7KOh8YbQ/edit?usp=sharing
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Nicholas G.
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I'm going to double down on the personalization strat.
Fernando I.
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that's awesome Nicholas G.. Are you personalizing based on linkedin profile, website or a combination of both? We're still testing out a lot of things on our end, but mainly personalizing via company analysis
Dan K.
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Nice work Nicholas G.! As a self published (vanity) author from many moons ago a "lite" version of this would have appealed to me...and you've made me want to go to London Book Fair and hustle for a publishing deal again! 🤜🔥🤛
Nicholas G.
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Fernando I., I'm just basing off of LinkedIn right now. I think I'll make a waterfall though that looks for different info across all platforms you mentioned. Would be interesting to test with both too. My ICP is posting about their work in their bios so it's pretty helpful.
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Nicholas G.
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Dan K. Get out there! I'm going to be selling an outreach service to book influencers with similar outreach approach.
Nicholas G.
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Quick update on the cold outbound campaign. Personalization is still 3x more effective. The unpersonalized campaign has 10% response rate which is still high. I'm up to a 34% response rate on personalized. I have a larger pool of 400 contacts for the general list but the personalized list is at 120 contacts and only half way done. I just added another 79 people. 5 concrete meetings setup. 3 back and forth conversations going just over email. No sales yet. I'm still working through my closer framework and validating the offer for the final part but this strategy is definitely getting leads in the conversation.
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Brandon P.
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This is dope. Saw your doc linked above - thanks! Would you be willing to share some examples of that personalization line? It’s so important and there’s a lot of different tones/approaches, so interested to see yours since it’s been so successful
James M.
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⬆️ this. I've been thinking about how I can do this, and while there are lots of examples of good emails, I'm not seeing a lot of people share the Clay prompts to get there. Nicholas G. if you're open to it, would love to have a walk through of the table. Awesome results BTW! 😄
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Lisa K.
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Congrats Nicholas G. ! +1 to what James M. said, I'd love to see what the Clay prompt was. Very much a newbie here. Thanks : )
Nicholas G.
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Yes! Lisa K. and Brandon P., I will share the lines. Some of the lines to be honest, surprised me, they were not tones or messages I would have used but I thought better to try...they worked! I'm at conference now so will do this when Im back.