Enhancing Ocean Lookalikes: Request for Exclusion Table Functionality

I have had the same issue with two clients — Ocean is great for lookalikes, but we don't want to buy the same data twice. Since you can't reference another table for companies to exclude, you end up buying the same companies over and over again. The request is that the exclusion function in the Ocean Find Lookalikes be able to reference another Table, like the Clay lookalike finder.

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4 comments

Bo (.
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Hi Taft! Thanks for the feedback about Ocean's lookalike exclusion limitations. I've passed this directly to our product team to evaluate adding cross-table exclusion functionality. In the meantime, once the results are exported as rows (e.g using the write to other table) you can use the Auto-Dedupe function to prevent duplicates. Let me know if you need anything else!
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Taft L.
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That consolidates duplicates, right? If so, that's helpful but only solves half the issue. The primary issue is not wanting to pay for the same company over and over again. This is especially true for a company that sells into very similar companies and therefore lookalikes often overlap.
Bo (.
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Hi Taft! You're absolutely right - while deduping helps consolidate the data, it doesn't solve the credit usage issue. I understand this is particularly impactful when targeting similar companies. Our product team has been made ware of this. Thank you. Let me know if you have any other concerns!
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Channeled
APP
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