Benefits of Using Email Sending Tools Over HubSpot for Non-Profits

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Hey Clay users, a question about email sending tools. We are a small non-profit, so very limited in budgets and resources. We are very happy to adopt Clay and now we add leads to Hubspot and send sequences from there. Question: It seems like most of you use additional tool for sequences like Lemlist or Instantly, what exactly are the biggest benefits over staying in Hubspot? Thanks!

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3 comments

Stefano
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Hi Anna, thank you for reaching out. While HubSpot is great for managing leads and basic email campaigns, tools like Lemlist or Instantly offer additional features that can make email outreach more effective. These platforms are specifically designed for email sequences, allowing for more advanced personalization, better tracking, and automation options. They also tend to have higher deliverability rates, which means your emails are less likely to end up in spam folders. For a small non-profit like yours, using these tools can help you scale your outreach efforts and get better results without overwhelming your limited resources. Let me know if this helps!
Michael (.
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Anna I suggest to send from Smartlead since Hubspot is made for marketing emails, not cold emails. You can find here the full process to do this from leads to sending the first email: https://www.youtube.com/watch?v=_JOuBUIKlgY
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Channeled
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