Can ABM Be Integrated with Custom Websites?

Mahdi G. · 2025-03-28T14:49:56.420598+00:00

Hello, I'm wondering if the ABM could work with custom websites (not Webflow), or if anyone has done a similar workflow before ?

While our Claybook specifically demonstrates ABM landing page automation with Webflow, the core concept can be adapted to work with custom websites. The key is using Clay to enrich company data and create personalized content, which can then be integrated into your custom website system. To implement a similar workflow with a custom website: 1. Design your template on your custom platform 2. Use Clay for data enrichment and content creation 3. Develop an integration to push data from Clay to your custom website 4. Set up conditional logic for creating or updating pages Many teams have successfully used Clay for ABM campaigns, creating hundreds of targeted landing pages. If you need help adapting this workflow to your custom setup, consider requesting assistance from a Clay expert.

Sources: Claybooks: Automate ABM landing pages in Webflow programmatically | Clay.com Clay for Growth Teams | Clay.com

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