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Strategies to Replicate ZoomInfo's Intent Data Using Clay

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I am strategizing on how to recreate what ZoomInfo does for intent by topics using Clay. ZI Intent data casts a broad net across the internet to gather top-of-funnel signals about the issues, solutions, technologies, and vendors that potential buyers research before buying. We would like to leverage this for key terms that potential buyers would check for such as eLearning or AI Video Generation through Clay to help give insights into companies actively searching for our solution. Would appreciate any suggestions or insights anyone has on how this can be achieved. Thank you in advance!

  • Avatar of Jorge C.
    Jorge C.
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    You have 4 layers, to try.

    1. 1.

      Sales Nav intent data

    2. 2.

      Trigify for specific keyword search

    3. 3.

      Job openings

    4. 4.

      Competitor Data

  • Avatar of Dominik M.
    Dominik M.
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    but none of that is the search data actually that ZoomInfo provides I assume?

  • Avatar of Jorge C.
    Jorge C.
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    Some of them will be, some of them won't. All those tools have first-party data and 3rd party data. To confirm what you can build filter for one of the signals and then manually research that account to see where this data comes from

  • Avatar of Dominik M.
    Dominik M.
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    which would make it possible then?

  • Avatar of Andi D.
    Andi D.
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    Jorge C. not to get combative but just throwing in my thoughts, plz dont take offense! I would argue the 4 pieces you mentioned are great "Intent" or triggers but also totally independent from Zoominfo Intent, which is gathered based on company-level search surges. The closest you would get is really Bombora or G2 Intent, or maybe there are new players in this realm. Dominik M. what's the lead volume you are looking to capture? ZI Intent is great for volume but the triggers Jorge mentioned are generally more direct (along with few other triggers you can utilize)