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Improving Client Retention: Evaluating Email Tools and Strategies

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Hey team, I acquired an agency 6 months ago with an insanely high client churn (long story), and came to realise that their process and infrastructure was based on best practice maybe 4 years ago. They’re not even sending ESP-to-ESP. They also use Quickmail, which seems to be having trouble with Outlook inboxes. Would I be right in switching to Instantly or Lemlist asap (as part of a broader effort to fix our stack), or is that a bit knee-jerk? Where would the quick wins be? We’re only JUST adopting Clay 😬

  • Avatar of Justin R.
    Justin R.
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    Hey Matt, the answers depend on what you believe are the issues related to churn and what needs to be improved. These cold email sequencers are just one piece of the deliverability puzzle. They are all more buggy when compared to mainstream software experiences. How is your domain/inbox health? That’s more important than the sequencer. Next you’ll want to consider the target lists and offer.