Tips for Running Campaigns for Cybersecurity Firms

Sai

Anyone ran campaigns for cybersecurity firms especially for services like virtual ciso? Looking for a few pointers.

14 comments

M.Muazzam R.
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I did a campaign for a cybersecurity company. I can help—just tell me what you need.
Sai
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M.Muazzam R. just wanted to know what industries worked and what the copy looked like.
noor
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yeah, I’ve done some outreach for that! Honestly, keeping it simple worked best like “Who’s in charge of security stuff on your team?” or “Do you already have a vCISO or winging it?” That kind of casual, slightly dumb question actually gets replies. Most people don’t want the tech jargon, just straightup “we help you not get hacked and check the compliance boxes.” industries that could work eould be saas or fintech or ecom
M.Muazzam R.
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I mostly target services-based businesses with a monthly revenue count of at least 20k. Services based business include , doctor, dentist, plumbers, real estate and hospitals.
M.Muazzam R.
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You can use the Apollo addon scraper. It helps you to get 3x more leads from Apollo in any plan.
Sai
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M.Muazzam R. how does the copy look like?
noor
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M.Muazzam R. yea true, i have seen a good scraper for apollo. its searchleads.co. you tried that?
M.Muazzam R.
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Searchleads.co is expensive I think. It charges 3$ per 1k. And I scrape unlimited leads for only $10 by using Addon.
noor
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M.Muazzam R. understandable bro..its nice to have unlimited leads at $10. but i still use searchleads as it is more reliable according to me. and it gives me numbers n perosnal emails n everything. what does addon do tho, can u give me more details other than pricing?
Sai
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Whats the add on?
M.Muazzam R.
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noor I use Addon to scrape leads for cold email marketing campaigns. The add-on gives me only primary emails, Company Details, and Contact details, but it is still okay. For personal email, I use SalesQl and Contact Out.
noor
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oh ok M.Muazzam R. that sounds like alot of tools. how much do they cost each?
M.Muazzam R.
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Addon Scraper cost me $10 per month. For Apollo Scraping Leads. Both from Net new to Saved.
noor
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oh nicee M.Muazzam R. apollo has alot of invalid data too, so where do u verify it from btw?

Tips for Running Campaigns for Cybersecurity Firms | Clay