Understanding Employee Count Discrepancies on LinkedIn vs. Clay

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How come there's such a discrepancy between # of employees for a given company on LinkedIn vs. what Clay pulls in? I'm investigating one company with 2,800 employees on LI. Clay only identified 1,800 of them. How do y'all address that?

3 comments

· Sorted by Oldest

Pete B.
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Not sure if this helps, but often I’ve found LinkedIn reports the numbers of folks who have self-listed their workplace on LinkedIn as a particular company. From what I’ve seen, this tends to be inaccurate for various reasons - people staying on their after they leave, people saying they work there when they don’t (sometimes there are company’s with similar or the same name elsewhere), maybe they actually work at a subsidiary/parent, m&a stuff, etc…. not always the case, but definitely found some issues with this.
Pete B.
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On how I address it, for me over time I have been in situation where I capture a few different sources for important data points like that and average them out, or take the lowest number to be conservative, depending on what I’m trying to accomplish.
Ori N.
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Thank you!

Pete B.
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Not sure if this helps, but often I’ve found LinkedIn reports the numbers of folks who have self-listed their workplace on LinkedIn as a particular company. From what I’ve seen, this tends to be inaccurate for various reasons - people staying on their after they leave, people saying they work there when they don’t (sometimes there are company’s with similar or the same name elsewhere), maybe they actually work at a subsidiary/parent, m&a stuff, etc…. not always the case, but definitely found some issues with this.
Pete B.
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On how I address it, for me over time I have been in situation where I capture a few different sources for important data points like that and average them out, or take the lowest number to be conservative, depending on what I’m trying to accomplish.
Ori N.
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Thank you!