Maximizing Sales Ops Value Amid Email Deliverability Challenges

Most people are worried about deliverability I think it’s a blessing for Clay Operators Clay is an amazing SALES OPS technology. If Google and friends block deliverability for mass emails, Clay Operators will become even more valuable: > Clay Operator manage lists + strategy > 1 SDR do omnichannel outreach I will go even HEAVIER on list building, lead magnet, and personalization. I will only contact 200 people per week, super high intent but with an HYPER OMNI-TOUCH approach: > Phone > Linkedin > Ads Retargeting > Twitter / Slack / Integram > Nearbound and partner intro > WhatsApp / SMS / Facebook messenger > Email (primary domain or enterprise inboxes) > Direct mails, Paypal and physical gift (if the ACV makes sense) I will double down on creating and making an incredible list: > Real high-intent (ex. using google ads + changed mkt executive) > In-depth ICP building and TAM mapping > Killer lead magnet Out of 200, I will book 5-20 meetings. When fear + the ability of the sales teams to drive pipeline will be close to 0, I will start charging 10K/m per client + rev-share I am looking forward to it! P.S. Photo from Eric (got the idea from his post) 📌 Want my best Clay ideas for a successful career in B2B growth? Sign up for Clay Wizards, my free weekly newsletter. Join 4k+ here: claywizards.com