Best Practices for Starting Outbound Campaign Workflows

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Hey Guys where do you usually start your worklflow for your outbound campaings do you just search for companies that are your ICP and build it from there or how do you go about this?

1 comment

Piotr M.
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If the TAM is substantial, then YES. It’s an easy and quick way to find prospects. If markets are smaller, usually LinkedIn Sales Nav + Snov.io (as a data source) + Clay for enrichment are used, also Apollo if you verify your lists is good.