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Determining Franchise Status for Effective Lead Management

Avatar of Emil H.Emil H.
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I am trying to create an enrichment to help me determine if a business is a "franchise" business or not. We operate two separate brokerage brands and need to push leads to the correct brand. What would you do to accomplish this?

2 comments

  • Avatar of John M.
    John M.
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    i've had some luck with using Claygent to do general research by company, a lot of the info comes from press releases, linkedin, and news articles you could maybe do a flow of prompts like this

    • "google 'is /comany + /domain a franchise?'"

    • if no info is found, look for press releases and linkedin posts that mention /company and "franchise"

    • look at Franchising websites like IFPG, Franchise Direct, IFA etc for any information on /company

    i haven't done this to find franchises but i have to determine if a company is shrinking, stable, or expanding. Claygent does pretty well if you give it steps to follow. Biggest issue for me is getting it to return a simple yes/no or one word answer cause it loves to return a paragraph of knowledge lol

  • Avatar of Andi D.
    Andi D.
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    Hey ya Emil, I’m working for a client who also targets franchisors. I scrubbed a list of 7K+ franchisor operating in US (I haven’t cleaned it so it’s not 100% clean) Happy to trade it for a cool Clay table or knowledge in return 😆 my client says there are about 9K franchisors in US so I’m pretty close

    ❤️1