Using Clay for Proactive Lead Enrichment in Salesforce

Hi all, new here and exploring Clay, wasn't sure if this was the right place to post this. So I see the value of Clay for the prospecting experience, but I was curious if it was possible to use it in a proactive sense from the marketing side. We have a Contact Us form on our website and when we get leads this way, we'd like to be able to enrich the lead data coming into our Salesforce. Is this possible? in other words, whenever leads or contacts are coming into our Salesforce, have Clay run and find missing data points for us?